Data Cabling Jobs Done Right Lead to Long-Term Clients. By Joshua Feinberg.

Many in the data cabling industry believe that if you do a good job for your customers, you'll be rewarded with repeat business and a nice flow of word of mouth referrals... with lots of profitable data cabling jobs.

How true is this conventional wisdom? Is it just wishful thinking?

Well, it all depends. Obviously it kind of goes without saying, you need to exceed your clients' expectations with all of your data cabling jobs if you want to even have a chance at repeat business or word of mouth referrals.

That alone however is no guarantee of either repeat business or word of mouth referrals. It just means that you don't strike out over something silly and totally under your control, in most cases. So what can you do to get more repeat data cabling business and more word of mouth referrals?

The simplest approach to getting more repeat business is to diversify your service offerings and broaden the scope of what you deliver. For example, if you or your staff feels comfortable configuring simple routers and Ethernet settings in workstations and servers, that's a very easy add-on sale when you're pitching a data cabling job.

What if you don't have those skills in house? Or what if your clients want even more diverse, related IT services to go along with your data cabling work? Or what if they want the holy grail -- the single point of accountability for anything and everything related to their IT needs? That desire for a single point of accountability is actually a lot more common than many think.

Why?

Because when a small business has no internal IT staff, the non-technical small business owner or manager has absolutely no desire to deal with 5-6 different, potentially conflicting, IT vendors. As a result, smart small business owners and managers look for a single point of contact. Is it a cabling problem? A router problem? A device driver problem? A telco problem? An ISP problem?

Who cares?

Non-technical small business owners and managers sure as heck care. They have no ability or patience to referee 5-6 different IT vendors that are all pointing their fingers at each other. These non-technical small business owners and managers simply want to make a single phone call to their main IT service provider and know that the problem will be taken care of. No hours of enduring music on hold, no struggling to understand the language dialects of outsourced tech support reps in far away places, and no feeling like a human ping pong ball.

Now what does this all have to do with data cabling jobs?

It's really simple; if you want more repeat business with your clients, you need to take the lead as their outsourced Virtual IT manager. Does this mean you or your staff needs to be skilled on every possible piece of hardware, software or peripheral device that could possibly be found in a typical small business environment? Of course not.

However, it means that you do need to build a team of competent, dependable, local, non-competing technology providers to serve as your project partners and subcontractors for your projects. And it means you need to manage the projects and coordinate all the related tasks and vendors.

Is this a lot of work?

Absolutely. But by going beyond simple data cabling jobs to take on the role of outsourced Virtual IT manager, you'll take customers that in the past may have only spent $1,500 with you once... and now all of a sudden these clients are on annual service agreement commitments with minimum spend levels of $12,000/year each for many, many years to come.

Is it worth it?

Only you can decide. But if you want a lot more repeat business spinning off from your data cabling jobs and you want to position yourself to get a lot more word of mouth referrals, it's high time to broaden your way of thinking to go way beyond simple data cabling jobs.

In this article, we looked at how you can turn one-shot-deal customers into clients with much larger long-term lifetime client value and a lot more potential for word of mouth referrals. To learn more about taking your business to a whole new level of profitability, go sign for proven tips now at http://www.DataCablingJobs.com

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